The story of Vodafone, one of our beloved customers, and the great success obtained after a complete search experience design revamp.
Following many years with GSA (Google Search Appliance), Vodafone recently implemented Empathy Search & Interface with the aim of humanising search a little bit more. Moving from a cold list of ten links into a results page to a new conversational space that uses the language of people rather than the one of catalogue and content, has dramatically improved key findability metrics, reaching an astonishing 200% increase in conversion from search sessions. 

Check the full Case Study to see how Search at Vodafone.es has been transformed and merged into a single entry point to all their online resources: Products, Services, Helpdesk, Online Chat and, in short, also available within Mi_Vodafone app, where customers will be able to access personal documentation too, such as invoices.